Many IT Companies are failing the market because they are not seeing an obvious need nor are they satisfying customers but persisting in tying up firms with costs that are both over valued and over priced.
I have been looking at a client’s IT needs and their spend on IT support (risk insurance). They currently have a contract with an excellent IT company after first upgrading all of their kit so that it provides a great platform on which to manage their business information.
But my client doesn’t want to own any IT, they don’t want to manage any IT and they don’t want to learn about IT…they just want to use the software that sits upon it.
I don’t want to own a car, I don’t want to run or fix a car, I don’t need a car for image and I don’t need or want the latest car on the market. I want to travel from A to B safe in the knowledge that I will get there.
I really want an IT company that provides my clients with a platform on which they run their businesses…it’s just that simple?
But no, instead, I find myself aghast at the plethora of time consuming emails between the IT company, the broadband company, the line supplier, the telephony equipment supplier, the IT kit suppliers and the company employees. They are all apportioning blame on each other, when what my clients really want is for their employees to simply get on with their real work.
If I were to advise any IT supplier I would simply say “take away the problem”.
Provide everything on a rental system, look after everything, offer resilience, responsiveness and do away with obsolescence. Provide the kit, the licences, the connectivity, the support and peace of mind for a monthly fee per employee. Upgrade the kit every three years, monitor line use and provide bandwidth accordingly, check licences for cloud based software and ensure upgrades, back-ups and security happen behind the scenes as and when the client has downtime capacity.
Car companies don’t sell cars anymore. They sell complete solutions at a monthly cost…they finance peace of mind and aspiration. You just add the driver and off you go.